Our partnership with
Commerce Signals, a Verisk Financial business, uses consumer card spending data to grow marketing’s sales impact while reducing waste. Our audiences, measurement and insights products leverage anonymized, permissioned card transaction data that uniquely includes both Visa and Mastercard transactions as well as debit and credit.
Our transaction-based audiences are built from a spending panel of 40MM households sourced from banks and processors. Audiences are refreshed monthly using data from the previous month. Unlike location data, card spending is 100% accurate, always-on and includes both online and in-store purchases.