Our partnership with

Cognitiv

Cognitiv offers the leading custom AI for marketers, proven to predict consumer behavior, deliver new customers, and drive performance outcomes. Cognitiv’s core platform, NeuralMind, is the leading customer acquisition deep learning platform proven to better predict consumer behavior and deliver incremental customers while driving down customer acquisition cost (CAC) over time. Cognitiv combines deterministic data and advanced processing techniques to continuously train these algorithms as they optimize clients’ key performance indicators (KPIs), predicting consumer behavior in order to autonomously drive full-funnel marketing performance at scale.

Cognitiv is integrated with LiveRamp’s people-based identifier across devices, and fully supports marketer access to ATS inventory. We receive and ingest LiveRamp IDL from our eligible SSP partners to deliver relevant ads and maximize ROI for marketers in an anonymous and privacy-conscious environment.