Our partnership with

Affinio

Affinio’s Interest Analytics Platform reveals hidden audience insights at scale. Designed for the enterprise, the solution turns incomprehensible amounts of consumer data into actionable insights. Affinio’s unsupervised clustering technology segments users into interest-based segments based on the commonalities they share.   Combined with LiveRamp IdentityLink, Affinio customers can analyze social behaviors at the individual level for more precise measurement and informed targeting strategies.   Get in touch to learn more about working with Affinio and LiveRamp.

Categories

Measurement

Region Served

US