Our partnership with

Affinity Answers

AffinityAnswers is the creator of the industry’s first platform for predictive branding. Predictions are achieved through proprietary mutual affinity algorithms that measure active social engagement data across 55,000 brands & 400 million people worldwide. Brands, agencies & ad tech companies use our platform to go beyond standard “look-alike” audiences and discover & activate higher performing “act-alike” segments for programmatic, social, or TV advertising. The company also measures marketing effectiveness across all media using our proprietary TrueAffinity™ branding metric. Founded in 2005 and headquartered in Austin TX, AffinityAnswers has offices in New York City, Chicago, Los Angeles & Bangalore. Discover your brand’s affinities now at www.AffinityAnswers.com with our free AffinityExplorer tool.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Data Provider

Region Served

US

Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.

Integrated

Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/