Adobe Advertising Cloud is an independent advertising platform that unifies and automates media, screens, data, and creativity at scale. A true omnichannel DSP, it supports TV, video, display, native, audio, social, and search campaigns in a single workflow, and connects otherwise disparate data sources for analysis and segmentation to help brands truly understand their audiences. The Adobe and LiveRamp partnership enables brands to activate precision targeting and deliver engaging and personalized experiences to consumers. With this solution, advertisers can leverage advanced datasets as well as household targeting using CRM and other trusted audience data on TV in live, linear, and addressable environments.
Press Release – LiveRamp to Power People-based TV Campaigns for Adobe with IdentityLink