In February, LiveRamp participated in IAB’s Annual Leadership Meeting 2022 that brought together industry leaders across the entire ecosystem to share their visions for the future and discuss actionable steps to turn those dreams into reality. This year, attendees heard from marketing and advertising executives on topics ranging from addressability, the state of data, measurement […]
Luciana Downing is Principal Customer Success Manager on our Safe Haven team based in the San Francisco Bay Area. She has been with us since October 2017, when our agency team was first formed. In her work, she partners with product, sales, and marketing teams to develop program solutions and expand customer revenue growth, ensure […]
Advertising should be built on trusted relationships, and we are more interdependent than ever to make that happen. The present and future of digital advertising needs to be based on building stronger relationships between brands, publishers and individuals. The transformation of the advertising industry cannot happen without the cooperation of everyone. As the advertising industry […]
Providing leading solutions to reach the right people at the right place and right time in a privacy-conscious manner is one of our top priorities. That’s why we’re honored to be named a featured 2019 winner by the MarTech Breakthrough Awards for Best Overall AdTech Solution. LiveRamp was recognized for expanding its identity resolution capabilities […]
Marketing is an exciting field because there’s no shortage of things to do and ideas to implement. This can make staffing a challenge, however, especially when you enter the realm of people-based marketing. Many marketing leaders in this arena struggle to figure out how to build their people-based marketing teams to connect with consumers in […]
Today, Google announced that it was extending the testing windows for Privacy Sandbox APIs and postponing its timeline for deprecation of third-party cookies in Chrome to mid-2024. LiveRamp offers publishers and brands better results today – delaying your move to cookieless only means continuing to cheat yourself out of better performance. Let’s look at the […]
Last month, we held our first-ever Get Out & Get Green initiative with our newly launched sustainability business resource group, GreenRamp. Get Out & Get Green encouraged LiveRampers to celebrate Earth all month long through “green” activities like gardening, collecting trash, and getting active outside. LiveRampers then posted photos of themselves doing these activities, and […]
Until recently, TV reigned supreme in its dominance of advertising dollars. Only last year did digital leapfrog TV in ad spend. There’s a reason for that. While targeting capabilities have become vastly more sophisticated across virtually every digital channel, traditional linear TV is largely the same in 2018 as it was in 1978, relying on […]
LiveRamp’s Scott Howe, CEO; Eric Nelson, Head of Global Workplace Experience; Khambrel Ward, Head of Diversity, Inclusion, and Belonging; and Lauren Dillard, Chief Communications Officer, contributed to this post. While it’s too soon to say that the pandemic is behind us, we at LiveRamp have been putting thought into what the future of work will […]
With 40% of the internet already cookieless, publishers should understand that there is no silver bullet for the end of the third-party cookie. Authenticated identity is the gold standard and will give publishers higher CPMs on their cookieless inventory, but publishers should also explore contextual solutions and plan to test Google’s Topics. Last year, Dev […]
