Greetings from RampUp 2019! Here’s a recap of what happened during our preconference that you may have missed: Insight #1: IdentityLink is now available for demand-side platforms (DSPs). Yesterday morning, LiveRamp announced the availability of IdentityLink for Real-Time Bidding, enabling DSPs (demand-side platforms) to receive the access to IdentityLink that supply-side platforms (SSPs) get through […]
On Dec 8th, AdWeek hosted the webinar, “Rewrite Your TV Measurement Strategy,” featuring Christine Grammier, Managing Director, Strategic Growth at LiveRamp, and Ryan Willson, Principal Analyst, Digital MediaBuying & Analytics at Liberty Mutual. During the session Christine and Ryan spoke at length about advertisers needing to move beyond traditional TV measurement and embrace new solutions […]
In the recent fireside chat, John-Michael del Valle, Head of LiveRamp TV Specialists, was joined by Steven J. Rommeney, Senior Advisor for Eli Lilly, to discuss what’s hot in TV advertising measurement in the ever-changing landscape. After all, TV has evolved into a multi-platform market consisting of linear and digital streams and on-demand offerings—so why […]
On August 4th, LiveRamp and Digiday’s webinar, “How Publishers Are Monetizing Addressable Inventory,” kicked off with the results of the State of the Industry report presented by Jason White, Senior Vice President and Head of Publishers at LiveRamp, and Mindi Chahal, Head of Content at Digiday. Following the survey results, Jason and Mindi were joined […]
Do you ever think to yourself – what is data collaboration? This isn’t an easy question to answer. So where do you start? You might delve into research, but then terms like data clean rooms or interoperability can make understanding data collaboration and its value feel complex and nearly impossible. LiveRamp’s Kevin Dunn and Alysia […]
If you’ve been in marketing for a while, you know how challenging it is to achieve what Subhag Oak, SVP of Product at Amobee, called the “five rights” in our recent identity webinar, Why Turning On Identity Can Heat Up Your Business: Right audience. Right message. Right time in the customer journey. Right channel. Right […]
Data has never been more important for marketers, and CPGs have an even larger hurdle to overcome with limited access to first-party data. This has made it a challenge to understand audiences, make informed decisions, and measure activities and investments. But with rising pressure to personalize the consumer experience as audience behaviors increasingly shift online, […]
To fully understand and leverage the benefits of account-based marketing (ABM), you need to know how you’re reaching your target accounts and customers—and conversely, how they’re reaching you. A B2B customer journey has a multitude of touch points, often involving a buying committee. Sometimes, the journey could even be from multiple companies. In this example […]
The four “flavors” of Advanced TV are opening doors for all kinds of marketers to enter the world of TV advertising. And the industry continues to spectate the growth of digital ad spend vs. TV as both worlds converge. It makes sense. Advertisers aren’t used to people-based TV capabilities, so it may take time to […]
It’s no secret that tech stacks today are more complex than ever before, and the question of DMP vs. CDP vs. whichever new acronym may come next is an ongoing debate. Yet a decision must be made to take control of your data future. Although there’s no one-size-fits-all tech stack, there are plenty of options […]
