Earlier today, Google announced that it will continue with its timeline to end Chrome’s support for third-party cookies during the second half of 2024. We’ve been ready for this final step for some time now, as third-party cookies on Chrome were the last remaining third-party signal to fall. Our cookieless identity infrastructure, the Authenticated Traffic […]
Marketers today often gauge the quality of an identity vendor based on match rates, and accurate match rates are largely determined by whether an identity graph is deterministic or probabilistic. In a previous post, we covered the need to move beyond the overly simplistic and misunderstood framing of deterministic versus probabilistic and realize that both […]
As we head into the new year, now more than ever, brands are looking to reach their audience during crucial, decision-making moments that occur online and offline. Developing an audience-first media strategy begins by incorporating trusted first- and third-party sources to create a comprehensive audience profile. LiveRamp Data Marketplace simplifies advertiser access to privacy-first third-party […]
Some of our most meaningful experiences as LiveRampers have been when we step outside our usual roles to serve others and work with partners in support of the common good. As a company, we’ve closed the office early so team members can clean Ocean Beach in San Francisco. We’ve provided our technology for free to […]
Barista: How do you take your coffee? Me: Very, very seriously. What does coffee have to do with ad tech? We’ll get to that, but first, let’s paint a picture of the coffee industry. Coffee is considered a commodity and is traded as such. In the not-too-distant past, blended, mass-roasted coffee was the only thing […]
Mobile has become an increasingly important consumer touchpoint, and the global pandemic has made the mobile experience all the more appealing—a one-stop-shop for content, commerce, and entertainment. As engagement on mobile continues to grow, and mobile device makers evolve their policies in response to a rapidly changing privacy landscape, app publishers must adapt to balance […]
Normal is a word that many yearn for in times of uncertainty. While no one knows when we will return to “normal” and what that even entails, the best we can do is learn to embrace change and figure out how to drive business growth. This was on my mind when I kicked off our […]
Change is inevitable, and the best course of action is to embrace it with fascination, not frustration. “Embracing the Era of Addressable TV,” a Forrester Consulting study commissioned by DISH that LiveRamp was proud to cosponsor, takes a look at the TV industry, specifically the actions marketers need to take to navigate the use of […]
The blog was a written as a collaboration between Travis Clinger, SVP, Head of Addressability and Ecosystem at LiveRamp, and Jeff Nienaber, senior director, global audience ads at Microsoft Advertising There’s often the notion that you have to compromise between consumer privacy and desired business outcomes. Consumer privacy is sometimes seen as a compliance check […]
Every good business case needs credible proof points. That’s why LiveRamp commissioned Forrester Consulting to conduct an independent study to define the benefits and cost savings for businesses leveraging Authenticated Traffic Solution (ATS). Forrester Consulting’s Total Economic ImpactTM (TEI) framework identifies the cost, benefits, flexibility, and risk factors that can affect an investment decision. Customers […]
