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Google Expands Privacy Sandbox to Android: What You Need To Know

On Feb. 16, 2022, Google announced a multi-year initiative to expand its Privacy Sandbox to Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will operate without unauthenticated cross-app identifiers, including the Android Advertising ID (AAID), and will limit sharing of user data with third parties. They’re also exploring technologies […]

Everything Marketers Need To Know about Meta’s Conversions API with LiveRamp

For years, brand advertisers relied on Meta Pixel to understand how their ads perform, leveraging their pixel data to connect with consumers on the Meta platform. However, the power of the pixel is diminishing. Global privacy regulations are expanding rapidly, Apple iOS 14 opt-in rates are decreasing, and 50% of internet browsers no longer support […]

LiveRamp for Developers 2021: Summer Session Is Now Closed

One of our core values is, “we empower people.” Our newly launched Developer Portal aims to do exactly that, giving organizations the tools to innovate, optimize, and enhance their solutions, ultimately delivering greater value to their customers and drawing in new audiences.  To familiarize our audience with the Developer Portal, we recently completed the inaugural […]

The Single Origin Economy: Connecting Publisher and Marketer First-Party Data

Barista: How do you take your coffee? Me: Very, very seriously. What does coffee have to do with ad tech? We’ll get to that, but first, let’s paint a picture of the coffee industry. Coffee is considered a commodity and is traded as such. In the not-too-distant past, blended, mass-roasted coffee was the only thing […]

Measuring the Big and Small Wins in your ABM Program

As a marketer, your program measurement should reflect how the tactics are supporting the goals of the organization, while also acknowledging team and campaign efforts. For B2B marketers, this means tracking how efforts are contributing to opportunities, leads, and wins in your sales pipeline. Given the long and complex sales cycles for B2B businesses, these […]

Preparing for the Next Wave of Data Privacy Regulations

As the most comprehensive privacy law in the U.S. to date, the California Consumer Privacy Act (CCPA) has more far-reaching implications than just in California. It paves the way for future privacy laws blanketing the nation. CCPA is only an introduction to future regulations, as consumers demand more visibility and control over how their data is collected, […]

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

TV measurement often lacks speed and agility, often causing gaps in coverage, exclusion of advanced ad formats, and sometimes manual auditing of exposure data across platforms, resulting in complexities and inaccuracies. Many TV advertising measurement solutions rely heavily on automatic content recognition (ACR) data. Obviously, the more data you’re able to capture and analyze, the […]

A New, IP-Free Era for CTV Advertising Is Coming Soon

Over the last year, LiveRamp has stated that one of the next significant changes in addressability (after Google and Apple’s web and mobile announcements) would directly affect Connected TV (CTV) advertising. That change is the restriction or loss of the IP address as a means to identify an individual or household. Apple has already announced […]

Getting Addressability Right—Why Fingerprinting is Not the Answer

We’re now closer than ever to the end of the third-party cookie, and in March we expect to see AppTrackingTransparency (ATT) rollout as well, changing the way mobile in-app inventory is made addressable. As a marketer or a publisher, you’ve likely been inundated with solutions for a post-cookie world and the fact is, you need […]

What is a Consent Management Platform (CMP) and Do You Need One?

Growing concerns over consumer privacy have led to regulations that now govern how businesses are handling customer data. In Europe, the General Data Protection Regulation (GDPR) requires businesses operating in the European Union (EU) to give consumers control and choice over the personal data that is collected and used, and in most cases, must ask […]
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