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TV Is Changing—Are You Keeping Up?

Television ad campaigns are still a valuable investment, with consumers watching more than a day’s worth of programming each week. Now, advertisers have more power than ever to reach audiences where they’re spending the most time—and that’s not always in front of a set-top box in the living room. Viewers also are no longer confined […]

What Is Conditional Firing and Why Is It Necessary for GDPR Compliance?

One of the aspects of website compliance for the EU’s General Data Protection Regulation (GDPR) that can be most confusing is conditional firing. If you have a website that processes the personal data of EU visitors and do not have conditional firing set up, you are almost certainly not GDPR compliant. The reason is simple: […]

Protecting Ad Revenue and Prioritizing Consumer Transparency in Mobile Gaming

Earlier this month, LiveRamp’s Jason White, SVP of Publishers, and Ryan Shute, Mobile App Lead, spoke at White Nights, a leading global B2B event for the game industry. Their session, “Protecting Ad Revenue and Prioritizing Consumer Transparency in Mobile Gaming,” took a deep dive into the challenges app publishers are currently facing and how they […]

LiveRamp New Partnership Roundup: comScore, Ibotta, and Kiip

Our strength is in our partnerships. Not only are we constantly adding new platforms, data providers, and publishers to our people-based marketing family, but we’re also deepening and evolving existing relationships to bring you new people-based solutions. That’s why we’re excited to bring you a roundup of some of our newest partners and new features […]

How IdentityLink Works for People-Based Targeting

Pulling off cross-channel people-based marketing is a technical feat. And diving into it will show you how IdentityLink works. To achieve a complete view of every customer, you need to break down long-established silos and bring disparate data sets together through identity resolution. But the technical challenges shouldn’t overshadow the outcomes you’re aiming for. There […]

Channel Surfing: How to Advance Your CTV Planning Game

The fragmentation struggle is real. With connected TV becoming a hot commodity, brands need to adapt quickly to make sense out of the alphabet soup that includes CTV, OTT, AVOD, and SVOD and extract the most value for their advertising spend. While these newer channels are bringing data, speed, and agility to the TV marketplace, […]

Brand Innovators Recap: TV and Cross-Screen Measurement

A recent Brand Innovators livecast was hosted by LiveRamp and featured savvy marketers from Bayer Pharmaceuticals, Cadillac, Northwestern Mutual, and Comscore taking a deep dive into the r(evolution) of cross-screen TV activation and measurement. Areas of discussion included addressability, custom audiences, the future state of premium video & TV, and the data you need to […]

RampUp: Worldwide Virtual Summit Innovation Studio Recap: Preparing for Seismic Shifts in the Adtech Industry

We kicked off day one in the U.S. of our first-ever RampUp: Worldwide Virtual Summit with opening remarks from LiveRamp’s CEO, Scott Howe, and our President and Head of Products, Anneka Gupta. Both acknowledged the tremendous shifts we’ve experienced in the industry as a result of the COVID-19 pandemic and shelter-in-place mandates, along with technological […]

Answers to Your Google Announcement Questions

Yesterday, Google provided further guidance on their vision for the cookieless future, announcing that they would be focusing their buy-side technology on Federated Learning of Cohorts (FLoC) and not leveraging other identifiers for their programmatic buy-side platform. Google highlighted the importance of first-party data and developing strong, direct consumer relationships – a truth LiveRamp has […]

Don’t Let Your Campaigns Drown in “Identity Soup”

Maximize campaign performance and rebuild consumer trust with a privacy-first data strategy Every marketer wants campaigns to deliver measurable business results, but oftentimes it can feel like campaign performance is hampered for reasons outside your control. In our ever-growing digital landscape—TikTok, retail media networks, connected TV, programmatic, oh my!—creative messaging only takes a campaign so […]
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