Security and Privacy

Committed to Data Ethics. Serious About Security.

Our data ethics program ensures data is collected with appropriate permissions and protected with the right controls, and that every use of that data is evaluated and ethical. We do this through Privacy by Design—our principle of ensuring that all products are designed and built without sacrificing personal privacy.


Data anonymization

LiveRamp removes personally identifiable information (PII) and replaces it with pseudonymous record keys during our matching process so you can use data with confidence. To protect your customers, we have mechanisms to control data usage and require contractual obligations to maintain the anonymity of users.


Secure data environment

LiveRamp operates within a certified Safe Haven® environment and automatically applies the data protection requirements–memory translation, data center controls, and hands-off processing–for each supported use case and workflow.


Industry-leading standards

LiveRamp’s data ethics program is one of the most robust programs in the industry. We push for ongoing oversight of our governance processes including adherence to industry and self-regulatory standards of data collection, use, and protection. We are part of the following self-regulatory organizations: the DAA, NAI, and the IAB.

Data Ethics and Privacy

Transparency and control

To meet consumers’ needs for control over their data, we offer a direct way to opt-out of our services and the DAA’s choice mechanisms. Additionally, we require our match partners to provide their site users with information about their data practices and an effective means to opt-out of data distribution.  


Model for accountability

LiveRamp policies are supported by an in-house data ethics and compliance team that performs frequent privacy impact assessments and credential our clients, partners, and vendors. We also require every employee to undergo annual privacy, ethical data use, and security training. 

Data Ethics and Privacy

Certified Safe Haven® environment for trusted, automatic protection


In-memory anonymization to prevent reverse-engineering


24x7x365, state-of-the-art physical data center controls


Multilayered security, including biometrics, surveillance, and monitoring


Hands-off processing to limit human error

How Security and Data Ethics Benefit Your Business

Protect Your Customers and Brand

People do business with brands they trust. Our culture of accountability and data stewardship capabilities put the right data governance and protections in place, so you have the confidence to deliver meaningful experiences.

Designed with Data Ethics In Mind

LiveRamp monitors the data policy landscape in all of the jurisdictions where we operate. Our data ethics program includes a combination of technical and administrative controls to effectively govern data ingestion and activation.

Prepared for the Future

We work to detect and prevent uses of data that are neither just nor fair to the consumer, and ensure that legitimate uses of data create value for all stakeholders. Additionally, we consider the potential complications of increasingly advanced uses of data to ensure future preparedness.

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