Website personalization is one of the strongest levers to optimize customer experiences and therefore, conversions. Leverage your offline data and LiveRamp’s real-time identity service and robust partnerships to group relevant products or content and deliver personalized web experiences at scale in a privacy-conscious manner.
Minor changes add up to major results
All campaign performance is dependent on a website that converts. Incremental tweaks through content, positioning, and layout contribute to conversion rate improvement. By incorporating audience segmentation using your offline CRM data, you can personalize web experiences and test at scale, fueling meaningful business results.
I think LiveRamp is in a great place because they’re addressing critical points along this landscape. They understand personalization, the need to tie identities together across devices, and the need to expand upon your audiences.
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