Portrait Engine:
Identity Resolution for Your First-Party Data Strategy

  • Out-of-the-box resolution

  • Complete processing of all your customer data

  • Matches and updates in real time

  • Self-serve and cloud-native

First-party data is now the essential cornerstone of your data strategy.
Do you have enough data resolved and enriched at an individual level?

Portrait Engine analyzes your first-party data, recognizes unique customers over diverse and unreliable keys, and creates the best view of your customers using stored and derived attributes. It accomplishes all this with ease through the help of LiveRamp’s automated machine-learning models.

Real-time scalability

Portrait Engine is built for static and streaming data and for handling web and application updates in real time to keep your customer portraits accurate and up-to-date.

Identity controlled by you

Portrait Engine runs as a custom resolution process you can start visually modeling in a matter of minutes, in your own environment, and with all of your data staying under your control.

Building Your Identity Infrastructure

Own Your Identity

Process all of your available permissioned data for customer identity, not just your marketing silos, and enable appropriate access to customer intelligence across your entire enterprise.

Own Your Resolution

Visually construct your own resolution processes by selecting from a pre-built resolution operation library and extend with your brand-specific queries, rules, and machine-learning training sessions.

Own Your Activation

Your first-party identity unlocks data and query access with enterprise-wide or team-specific IDs, while also enabling further activation options across LiveRamp’s partner ecosystem.

Own Your Journey

Construct the best customer view to win each engagement moment with data elements taken from the entirety of the customer’s journey with your brand.

Portrait Engine Resources


Forrester Total Economic Impact™ of LiveRamp 2021


An Introduction to LiveRamp Identity


Every Marketer Must Embrace This New Year’s Resolution


Have questions about
Portrait Engine?

Get in touch to book a meeting.