Identity Infrastructure: Authenticated Traffic Solution (ATS)

Reach authenticated audiences across browsers, apps, and CTV—at scale

Authenticated Traffic Solution (ATS) connects publisher and brand identity to shape media experiences and measure effectiveness.

INTRODUCTION

The Opportunity for Publishers

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Maximize ad revenue

ATS helps publishers recognize known users on their sites in real time, enabling data-informed targeting and increasing the value of your inventory. Unlock new revenue streams with enhanced direct, private marketplace, and open exchange targeting on authenticated ad inventory.

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Connect high-value users to demand

Data offered by users via authentications, with appropriate transparency and choice, is one way publishers get to know their users better. When marketers are able to buy authenticated inventory, publishers see higher budgets, increased yields, and better eCPMs.

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Regain control and choice

ATS does not leverage authentications from one site for another site, nor does it create a co-op of publisher data. By placing control in publisher hands, publishers decide which DSPs and SSPs to work with, and whether to enable buys on the open exchange or via private marketplace.

Publishers, sign up today!

ATS enables publishers to take control of their first-party data and generate higher yields.

ATS Resources for Publishers

Video

Getting Addressability Right—What Will It Take?

Marketing
Research

Forrester Total Economic Impact™ of LiveRamp 2021

Identity
Playbook

The Publisher Addressability Playbook

Identity

The Opportunity for Brands

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Build your data foundation

Marketers are investing in new ways to collect and connect first-party data so they can build stronger relationships with customers and drive personalized engagement. ATS connects authenticated data from owned programs and properties to power retargeting, audience building, insights, and attribution in a secure manner.

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Engage your customer

ATS is the standard for marketers to coordinate and shape the customer journey in high-quality authenticated environments. By preserving addressability across browsers, apps, and CTV, ATS already unlocks valuable audiences on Safari, Firefox, and devices. Continue to buy directly with the DSP of your choice or via private marketplace deals with any of the top global SSPs.

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Understand the value of your investments

Tie ad exposures to conversion events—both online and offline—to determine performance for key KPIs. ATS allows you to capture consumer behavior across your owned and operated properties, as well as your omnichannel media buys. Every impression is measurable, so you can understand how your media investments deliver desired business outcomes.

Resources for Brands

Research

Forrester Total Economic Impact™ of LiveRamp 2021

Identity
Blog

Consumers Must Come First—Expanding ATS to Meet the Growing Needs of Mobile

Identity
Video

Authenticated Identity Infrastructure Walk-Through

Marketing

Have questions, or want to discuss next steps?