Google Customer Match
Improve match rates and expand your reach with data append
Increase your reach and match rate by ~50% with data append across Google Adwords, YouTube, Gmail, and Google Shopping by uploading customer data that LiveRamp anonymizes and matches to online identities. You can append more records to your audience file in a privacy-conscious way such that you never send sensitive customer data directly to Google.
Bing Ads Custom Audiences
Use your first-party data securely
Find your biggest fans—or fans to be—on Bing. Using your first-party data, we’ll match them to IdentityLinks for safe use within Bing. Once IdentityLinks are distributed to Bing Ads, people who have shown an interest in your product or brand will see relevant messages from you.
Tie Offline Conversions to Paid Search
Measure search campaign ROI
LiveRamp’s close partnerships with Google and Bing allow search marketers to associate offline transactions with their paid search campaigns. This not only gives you a deeper understanding of campaign ROI, but also gives you insight into the customer journey.