Targeting
Improve your campaigns by using your first-party data
Basic programmatic spend can be quickly improved by working with LiveRamp to onboard and distribute your first-party data. This leads to better campaign segmentation, personalization consistency across multiple DSPs, and audience suppression with certain attributes, leading to increased ROAS.
Frequency Capping
Control spend and maximize ROI across multiple platforms
Every platform offers some type of frequency capping for impressions served, but this doesn’t prevent your audience from getting inundated across platforms. Only through LiveRamp and its partners can you cap served impressions across multiple platforms yet still retain reach and coverage.
Measurement
Tie offline transactions to your programmatic buys
Most purchases still happen in the physical world while your customers spend a growing portion of their day online. Through LiveRamp, you can connect their digital behavior to transaction data in a privacy-conscious manner to validate your programmatic strategy.
