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UKAudience Types
Finding the right audience for your B2B campaign
B2B marketers need very specific data to run successful campaigns. Our data marketplace offers easy access to syndicated and custom audiences types, including firmographic audiences based on segments like company size and industry, audiences based on technology used, role and seniority of decision-makers at the organization, ABM data, and much more.
Syndicated Audiences
Easily identify your target audience
Syndicated audience segments from LiveRamp B2B’s data marketplace provide B2B marketers with “off-the-shelf” segments that are a quick and simple way to reach your audience based on your campaign criteria.
Custom Audiences
Developing audiences tailor-made for your needs
Custom audiences can easily be built to your specifications based on professional, firmographic, technographic, B2B intent, and account-based marketing criteria. We consult with you to understand your goals and success metrics, ensuring each custom audience fits your specific needs. Once we develop your defined custom audiences, we will send that to the delivery platforms you choose.
ABM Audiences
Build your account-based audiences
Reaching the right audience at target accounts is challenging for B2B marketers, especially when decisions can made by seven or more stakeholders. LiveRamp B2B makes your targeting easier and more accurate. Using top B2B data providers, we create account-based marketing (ABM) audiences and distribute them to your chosen advertising platforms, enabling you to execute your campaigns in global markets.
