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UKAudiences for Social
Optimize campaigns across Facebook, Twitter, LinkedIn, and more
When first-party data isn’t an option or doesn’t go far enough, you can use third-party data for your data-driven marketing campaigns. LiveRamp’s unique integrations with social platforms enable you to easily discover, license, and distribute ethically sourced audiences to boost performance.
Audiences for Programmatic
Expand reach, increase precision, and optimize
Increase the precision or expand the reach of your digital campaigns on programmatic platforms by supplementing your first-party data with trusted third-party data from over 180 leading data providers, supporting all industries and encompassing all types of data.
Providers include sources and brands exclusive to LiveRamp and data partnerships enabled by our platform.
Audiences for TV
Build audiences and measure and optimize addressable, linear, and OTT campaigns
Say goodbye to broad age and gender targets. Using ethically sourced third-party audiences in addressable TV and OTT platforms opens up a wealth of data-driven use cases. You can optimize media plans by indexing against trusted third-party audiences for data-driven linear, perform closed-loop attribution to measure campaign ROI with transaction data, or use location data to measure foot traffic before and after a campaign.
Audiences for Insights
Data for analytics and augmentation
Your existing customer knowledge got you this far. Supplement what you know with third-party data for audience augmentation and analytics. Syndicated and custom audiences can be used to identify customers who have purchased competitor products, visited your stores or your competitors’, and analyze their brand loyalties and purchase habits.
