Creating a people-based customer profile enables you to build and scale audiences by targeting those that resemble your best current customers. Acquire new customers while also gaining better insights on your current ones with greater data transparency across media.
Data is undeniably valuable, but as data becomes more fragmented, its value diminishes. Our clients use Customer Profiles to unify first-, second-, and third-party data in a centralized, secure environment to enable stronger data strategies that drive tangible business results.
Built on a foundation of identity, Customer Profiles resolves data at the person level to a unique IdentityLink, a consistent and anonymous identifier. Then you can match across identity types with leading precision and with little data loss, thereby creating more accurate and complete customer profiles.
Customer Profiles strives to increase data access to maximize the full value of that data across all media. This requires strict controls for data owners, whether you’re a brand, data provider, or platform, to ensure that data is accessible and used ethically and securely.
You can confidently perform an overlap analysis of your data against another dataset. This helps you gain a deeper understanding of your customers and accurately tailor messaging to optimize campaigns.
Acquire net-new customers by leveraging data to create and scale audiences that resemble your best customers. It’s similar to the lookalike modeling you’re already doing, but with greater precision and effectiveness.
We know the behavior of the people within Walmart with very high accuracy… knowing that and then being able to target those people online is extremely important. And you cannot do that if you don’t have their identity resolved both offline and online.