Measurement: Single-Platform Conversion Attribution

Connect Exposures to Conversions

What role do your digital marketing partners play in offline sales? With LiveRamp, you can bridge this gap to prove campaign ROI. Using a deterministic, people-based approach, we connect your CRM and transaction data back to consumers in a privacy-conscious way, whether you are using ad-supported social media publishers, video platforms, data providers, or DSPs. 

Measure True ROI

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Bring together offline transaction data and online impressions

Online conversions alone do not necessarily tell the full story of an ad campaign’s effectiveness. Using LiveRamp, you can connect the dots between your digital media and offline purchases, allowing you to accurately measure campaign ROI. 

 

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Optimize Marketing

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Map results to winning communications

What works well in driving online sales may not have the same effect in-store. By understanding which unique messages resonate with online shoppers versus in-store buyers, you can optimize your media strategy for both audiences on channels ranging from Facebook to Yelp—and countless others—to achieve revenue goals. 

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  • The goal of working with LiveRamp is to be able to connect consumers in stores with their online identities.

    Vadim Tsemekhman, Director of Product Management, Walmart Labs

Resources

Video

Make pivotal online-offline connections

Testimonials
E-book

The Journey to People-Based Measurement

Measurement
E-book

300 Ways To Do People-Based Marketing

Marketing

Have questions, or want to discuss how to get started?

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