ABM audiences
Get the ABM reach and scale you need with global audience data to reach decision-makers at more of your target accounts.
Measurement: B2B Account-Based Marketing (ABM)
Improve reach to target accounts and measure the true impact of your B2B account-based marketing campaigns. Leverage LiveRamp B2B audiences to reach more of the buying committee at more accounts and across more markets. Then, measure and optimize ABM strategies across channels as well as the impact on pipeline and revenue with LiveRamp B2B measurement.