Measure True ROI
Bring together offline transaction data and online impressions
Online conversions alone do not necessarily tell the full story of an ad campaign’s effectiveness. Using LiveRamp, you can connect the dots between your digital media and offline purchases, allowing you to accurately measure campaign ROI.
Map results to winning communications
What works well in driving online sales may not have the same effect in-store. By understanding which unique messages resonate with online shoppers versus in-store buyers, you can optimize your media strategy for both audiences on channels ranging from Facebook to Yelp—and countless others—to achieve revenue goals.