Fuel better opportunities for optimization
Measuring ROI on a people-based level is a virtuous cycle. By connecting your CRM and transaction data through LiveRamp to marketing campaign data, you’ll have a clear view into what’s working to not only optimize campaigns, revenue, and customer lifetime value, but also to inform future strategies and tactics.
Fuel better interactions with your customers
True one-to-one interactions and meaningful experiences with customers are possible when you can recognize a customer in your CRM and online. LiveRamp can identify IDs that represent new, loyal, or lapsed customers across the open web in a privacy-conscious manner so you can engage appropriately on their device or channel of choice.