Cleaner Test Results
Get more reliable test results with a consistent identifier
Persistence Pays Off
Unify tests across devices, channels, and the enterprise
Persistent people-based control and hold-out groups can span multiple lines of business. This allows you to use the same audiences across incrementality tests, giving you great insight into your entire customer base.
Optimize budgets and campaigns per audience
Once you’re in a rhythm with incrementality testing across consumer segments, you’ll have unique insights on the messaging and media that work best for new, loyal, lapsed, and high-lifetime-value customers. Use this information to optimize campaigns and reach your customer growth goals.