Measurement: Account-Based Measurement

ABM (Account-Based Measurement) Campaigns

Measuring the impact of B2B marketing at the account level has long been a need and a challenge for B2B marketers. LiveRamp B2B enables marketers to measure on an account-based level, powering cross-channel account-based measurement as well as analytics at the professional and account level.

ABM Measurement

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Account-based insights for your marketing initiatives
Account-based measurement gives B2B marketers insights into campaign performance for key accounts. Measure how marketing initiatives are moving accounts along the path to conversion by viewing campaign and media events tied back to the account level. Event sources can include ad server logs, website traffic, and CRM data.


Webinar Recap: Powering Data-Driven B2B Marketing Campaigns with LiveRamp B2B


The Journey to People-Based Measurement


A Four-Item Checklist For People-Based A/B Testing


Have questions, or want to discuss how to get started?