Sharper customer insights, faster and easier than ever before

Learn more about what’s new from LiveRamp, which powers people-based marketing from the cloud and offers tools to deepen customer knowledge, expand reach, accelerate workflows, and make working with data easier.

Improve access ingest and unify data
Salesforce Marketing Stack and Snowflake logos

Your cloud, your way

Initiate people-based marketing programs in your cloud

Activate audiences from the Salesforce Marketing Cloud CDP:  Start new business opportunities and reach your customers in a more personalized way at scale through the LiveRamp Distribution app on the Salesforce Marketing Cloud CDP Appexchange. 

  • Activate across our network of over 500 platforms and partners
  • Eliminate sending directly identifiable personal data into the greater ecosystem 
  • Enhance reach and enable cookieless activation with RampID

Identity resolution in Snowflake: Resolve all disparate identifiers directly in your Snowflake environment to maximize your investment.  

  • Match against email data while preserving all table attributes
  • Privacy-conscious resolution of email matches to RampID

Expanded RampID reach: Integrate and connect RampIDs with your strategic partners, enhancing your data strategy without the need to share raw or hashed directly identifiable personal data, right in your cloud environment.

  • Expanded RampID to RampID transcoding across the ecosystem
  • Easily configure RampID to RampID transcoding without an API
Comscore and Iris TV logos

Deeper TV insights

Tuning in for deeper TV Insights with better forecasting and planning

Contextual data insights with IRIS.TV: Improve forecasting and planning abilities for TV through contextual data insights.

  • Include contextual signals like genre and rating to enhance TV buys
  • Ad-break-level insights for planning

Deeper analysis with Comscore: Expand your attribution reporting with website and app install data. 

  • Faster turnaround times on Comscore panel cross-screen measurement reporting 
  • Full-funnel analysis with Comscore STB data and cross-screen measurement

Improved CTV graph: Increase match rates through our updated CTV infrastructure.

  • More intelligent and stable identity graph
  • Significantly increase CTV match rates
Record Sync and Stack Adapt logos

Easily use data

Using data has never been easier

Closed-loop measurement through StackAdapt: The latest partner to join our attribution program enables brands to measure new, valuable outcomes on their platform.

  • Measure offline conversions from StackAdapt 
  • Enable closed-loop reporting and tie sales directly to campaigns run on the StackAdapt Platform

Keep your data fresh and relevant with Record Sync: Maintain higher user accuracy in the audiences you are activating. 

  • Increase ROI through more precise targeting, applying the latest and most relevant audience
  • Simplify workflows, saving time and effort

New data collaboration experience: Improvements to the collaboration experience and workflows make it easier than ever to safely and securely connect with partners.

Get started today

Have questions about all the things LiveRamp is doing to help you gain new insights about your customers and easily use your data faster and more efficiently? Reach out — one of our experts can help you discover how you can do more with your data.

Talk to an Expert