Getting Past the Headlines-What's Next for Identity, Ad Measurement, and Addressable Audiences

LiveRamp and eMarketer webinar replay

Recent headlines are causing uncertainty and headaches as the last breaths of third-party cookies and increased restrictions on mobile IDs draw near. For marketers, there is palpable anxiety over how they will effectively reach audiences and measure effectiveness. LiveRamp’s Ian Meyers, Head of Addressability Product, clears the air and reviews the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.

Sign up for this replay to learn:

How hashed emails, fingerprinting, universal device identifiers, and encrypted IDs actually work
How an advertiser’s choice of identity solution affects their cross-screen campaign reach and measurement capabilities
How Fitbit doubled their return on ad spend, decreased cost-per-view, and increased average order value without the use of third-party cookies
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