Utilizing Measurement to Plan Successful TV Campaigns

A conversation and case study with ThirdLove

Investing in TV can be stressful when every dollar is scrutinized. Having the right data to guide your strategies can help you make smart investment decisions and ease that stress. Join us as we take a dive deep with ThirdLove and their process of expanding from performance marketing tactics into television advertising.

Watch our webinar, “Utilizing Measurement to Plan Successful TV Campaigns,” to learn:

How to use data to build strong TV audiences and guide investment decisions
How Data Plus Math provided quantifying results tailored to custom KPIs
How the measurable business impact from ThirdLove’s TV campaigns affected its overall marketing and media strategy
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Megan Seman
Sr. Growth Marketing Manager
Christine Grammier
Head of Buy-Side TV