Overcoming the Fragmented TV Ecosystem

LiveRamp TV @ Adweek Convergent TV Summit

Disparate solutions for TV planning and activation, coupled with relying on legacy TV measurement, have left advertisers with siloed data sets, inaccurate results, and an inability to use data in an insightful, actionable way. Today’s advertisers must look to cross-screen solutions that work together seamlessly for safe and secure data collaboration, helping to drive efficient activation for optimal results.

Watch this 24-minute session with experts from Scripps Networks, Philo, XUMO and LiveRamp TV to learn:

  • Why holistic media buying and selling for today’s TV campaigns and fragmented viewership requires cross-screen activation
  • How advertisers can activate across all channels based on best-in-class identity and empower cross-screen measurement and attribution
  • How identity-powered audiences can enable more efficient household targeting across all devices and channels