How to Move beyond Cookies and Device Identifiers
LiveRamp and eMarketer webinar replay
With a number of key changes on the horizon, including the DoubleClick Campaign Manager (DCM) ID redaction, third-party cookie deprecation, plus regulatory and device updates—having a clear strategy to adapt your media plan will create a competitive advantage.
Travis Clinger, Senior Vice President, Addressability and Ecosystem at LiveRamp, and Konrad Gerszke, President of MediaMath, lay out a clear road map to help adapt your media plan for the evolving data privacy landscape.
Watch this replay and learn how to:
- Set advertising objectives
- Transform activation and measurement strategy
- Improve insights, customer experience, and ROI