How Dollar General’s Media Network Improves Campaign Reach and Measurement
Dollar General created its media network, DGMN, to connect brands with millions of consumers in rural communities.
In this webinar, Dollar General CMO Chad Fox shares how DGMN improved its audience targeting and measurement strategy, driving new growth opportunities for CPGs.
Watch this on-demand webinar to learn how Dollar General:
- Fuels the growth flywheel for brands with in-store and online transaction data
- Better serves brands through hard-to-reach audience insights and closed-loop reporting
- Advances privacy-conscious data collaboration for a full view of customer buying power
Head of Retail/Brand Industry Strategy