You’ve decided to elevate your TV strategy to encompass linear, CTV, FEP, digital video, and more, but you need a cross-screen measurement strategy to drive your planning and buying. In this replay, hear from Brad Backenstose, managing partner of Wavemaker, and Ethan Settel, Head of Customer Success at LiveRamp, for actionable guidance on what you should require from your measurement partner now to set you up for success during the Upfronts and beyond. You’ll learn:
Three key tactics to getting started setting your measurement investment up for success.
Three key processes that you should implement so your measurement can have the biggest organization-wide impact.
Use cases for Upfront (or any) investments to make your cross-screen measurement actionable and successful