Adweek NexTech Webinar

Bridging the Gap between CTV and Traditional TV Advertising

For TV programmers, agencies, and marketers, CTV developments are exciting opportunities for growth, innovation, and transformation.

In this replay, learn more on our predictions and how you can be ahead of the game as:

A majority of super-premium inventory will be addressable by 2023
The market moves away from age- and gender-based transactions
True fluidity in cross-screen data activation and measurement is enabled
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