When it comes to TV content, today’s consumers are no longer tied to their TV set — so why should we be tied to measurement that is? TV has evolved into a multi-platform market, consisting of linear and digital streams and on-demand offerings. Discerning advertisers know that cross-screen measurement helps prove the value of their investment, while also guiding in how they plan and optimize their campaigns.

In this session, LiveRamp’s Adam Paul, VP, Head of Advanced TV Demand and Ampersand’s Davina Kent SVP Client Partnerships discuss how LiveRamp’s Data Plus Math and Ampersand are empowering cross-screen measurement and bridging the gap for today and the future.