The mobile publishing world has seen its share of disruption over the years, and publishers have to reach into the past to find ways to monetize, now and in the future. In this session, LiveRamp’s Jason White, SVP, Head of Publishers, and Bob Walczak, Strategic Advisor and Consultant to TextNow, discuss:

  • The mobile advertising landscape and how we got here
  • The impact recent changes have had on mobile monetization
  • What it will take to succeed in this new era of programmatic advertising