The Transformation of Media, Marketing, and Measurement: What’s Next for Advertisers?

With more data, channels, and tools than ever before, marketers can now deliver hyper-personalized customer experiences and measure the full customer journey. Yet, pressure to prove marketing effectiveness has never been greater – reshaping how brands buy, measure, and plan media across CTV, media networks, in-store, and beyond.

Join executive leaders from Best Buy Ads and L’Oréal as they explore the next wave of advertising innovation and how the ecosystem can stay ahead, including how to:

• Overcome challenges in measurement, scalability, and standardization to drive growth
• Build stronger collaborative partnerships to amplify performance
• Harness data and next-generation technology to unlock new business opportunities