Back to Resources

Addressability Landscape Evolution

The IAB Tech Lab moderates a panel featuring LiveRamp, PubMatic, and The Trade Desk covering what is meant by “user-enabled IDs,” how standards help facilitate a competitive ID ecosystem function, and the major friction publishers face in adopting authenticated/user-enabled IDs.

Reach out if you have questions about LiveRamp’s Authenticated Traffic Solution (ATS)

Let's talk!