Drunk on Data: How Ambition is Diluting Quality

RampUp 2023 Session

Speakers

Russ Moretti

Senior Director, Consumer Data Strategy Lead, Heineken USA

Christine Grammier

Head of Commercial Innovation Lab, LiveRamp

Russ Moretti

Senior Director, Consumer Data Strategy Lead, Heineken USA

Russ Moretti is the Senior Director, Consumer Data Strategy at Heineken USA. Russ is focused on accelerating the capture, utilization, and value of people data by embedding digital transformative thinking into Heineken’s holistic marketing communications. Enabling Heineken to build deep relationships with consumers and be the beverage company that serves them best. Before joining Heineken in 2022, Russ served as the Head of Audience Analytics for Omnicom Media Division (OMD). His media agency experience centered on accelerating digital transformation plans for major corporations like McDonald’s, Ancestry, and Bacardi both in the US and globally. Focusing on constructing 1st/2nd/3rd party data partnerships, building efficient & effective audience activation plans, and future proofing marketing solutions. Russ holds a master’s degree in business administration from Rutgers University, and a dual bachelor’s degree in Physics and Mathematics for Virginia Tech.

Christine Grammier

Head of Commercial Innovation Lab, LiveRamp

Christine Grammier is the Head of LiveRamp’s Commercial Innovation Lab, where she leads a cross functional team to support customers through fast paced validation seeking the best path to value in new product releases. Christine is a marketing analytics pioneer who understands consumer needs and helps the world’s largest brands appeal to them. She launched her career executing the first online and offline data connections in 2003, when the Internet Advertising Bureau was striving to find evidence internet advertising could drive in-store sales. She was tapped again in 2011 when the Mobile Marketing Association struggled to connect mobile devices to offline sales conversions. Her work has been celebrated with an iCOM Data Creativity Award and an ARF David Ogilvy Award for Big Data Excellence. Christine has worked across sales, customer success, product and operations roles in her career and holds a bachelor’s of science in business from California Polytechnic State University, San Luis Obispo.