True Fluidity and Structuring TV Deals to Maximize ROI

LiveRamp and MediaPost webinar replay

Accelerated trends in TV forced an inflection point in advanced TV marketing strategies. Media owners, publishers, and content distributors must take control of their cross-screen impressions to properly respond to marketers’ needs for real-time measurement. True fluidity provides the flexibility that advertisers crave and gives sellers better control of their impressions.

Watch this replay to learn:

Why players who embrace true fluidity are better positioned to increase their yield across all inventory and maximize ROI
The latest TV measurement opportunities available for content providers
How to unlock your data for immediate and strategic insights to manage and optimize your inventory
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