Research Marketing

eMarketer Retail Media Ad Spending Forecast 2022

Retail media networks are among the fastest-growing ad marketplaces in the U.S. This year, eMarketer expects U.S. digital retail media ad spending will reach $40.81 billion—more than triple 2019’s pre-pandemic spending. That enables retail brands advertising on these ad networks to reach vast audiences. Download this report for an in-depth look at:

  • What top-ranking media networks are offering to advertisers
  • Which ad formats drive the most sales for retail marketers
  • Which U.S. brands will spend on retail media networks through 2024
  • Why retail media networks are more resilient to the potential recession