Unlock New Audience Insights and Revenue Potential
You can access your first-party data. You source third-party data to fill the gaps about your target audiences. But there’s still a missing piece in your data strategy—second-party data.
In the simplest of terms, second-party data is the overlap of two first-party data sets. It has all the benefits of first-party data without having to collect it. Harnessing this capability helps marketers gain market share and unlock new audience insights and revenue potential.
Read this IdeaBook to learn how second-party data helps you:
Evaluate potential partners
Measure vendor marketing campaigns against sales
Augment your understanding of an audience
Enable people-based targeting across publishers