Deep Dive: The RampID Journey

Retail media networks are among the fastest-growing ad marketplaces in the U.S. This year, eMarketer expects U.S. digital retail media ad spending will reach $40.81 billion—more than triple 2019’s pre-pandemic spending. That enables retail brands advertising on these ad networks to reach vast audiences. Download this report for an in-depth look at:

What top-ranking media networks are offering to advertisers
Which ad formats drive the most sales for retail marketers
Which U.S. brands will spend on retail media networks through 2024
Why retail media networks are more resilient to the potential recession

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A Decade of Post-Cookie Data Connectivity

We get a lot of questions from our customers and partners about what powers our identity solutions as we all now face a new world of data regulation, browser changes, and the stark reality that marketers will eventually lose access to cookies. If you’ve ever asked yourself, “What is a RampID, anyway?,” follow our quest to develop a new kind of online identifier—one that would remove PII associations, respect the privacy of individuals, and ensure that brands could prevent damaging hard-earned consumer trust because of a data breach. Read more and discover:

The evolution of LiveRamp’s privacy-by-design philosophy
Why all identifiers are not created equal
The role RampID plays in the cloud, clean rooms, and CDPs