LiveRamp and Digiday present “The State of the Industry: Publishing”
With Google Chrome’s deadline for retiring third-party cookies and iOS 14 with IDFA implications on its way—the clock is ticking for publishers to come up with an effective response, and it’s more important than ever to take control of inventory monetization.
From June to July 2020, Digiday surveyed their audience to uncover the strategies publishers are implementing for life after third-party cookies. This state of the industry report combines Digiday’s findings with expert interviews from the buy- and sell-side.
Download this LiveRamp and Digiday report for insights, advice, and information on the following areas:
The impact of diminishing third-party cookies on publishers’ revenue mix and how the pandemic has affected plans for post-cookie monetization
Opportunities and challenges for publishers building first-party and authenticated audiences
Direct buys and the changing relationships between publishers and advertisers