Study

Forrester Total Economic Impact™ of LiveRamp 2021

Business benefits enabled by LiveRamp Authenticated Traffic Solution (ATS)

To measure the ROI of our clients using ATS, LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study that measures the business benefits of implementing LiveRamp’s Authenticated Traffic Solution.  

The study covers:

Key challenges of organizations that did not have a cookieless identity solution in place before investing in LiveRamp ATS
Return on investment (ROI), net present value (NPV), and payback period when implementing LiveRamp ATS
An analysis of budget efficiency, cost avoidance/savings, and unquantified benefits
Our approach is to be able to better understand a holistic view of our customer, and without a solution like LiveRamp, that’s not possible.”
Director, Global Advertising, Technology Industry
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