eMarketer Roundup Report:
Retail Media: Digital
Advertising’s Next Big Thing

Retail media networks offer advertisers a rich source of first-party data, live close to the point of purchase, and can even help pinpoint where their shoppers will buy. According to eMarketer’s forecast, retail media will make up a $45.05 billion ad market in the US this year, with over $10 billion coming from key players beyond Amazon.

With so many available options, advertisers are overwhelmed with where to begin. This roundup report offers insights to help marketers understand the growing influence of retail media and its impact on the advertising ecosystem. Download the report to learn:

  • How search spurred the retail media market from $1 billion to $30 billion in five years, more than twice as fast as it took social media
  • Perspectives from our analysts and industry leaders from Macy’s, VMLY&R, Movado Group, Publicis Commerce, and more
  • Insights on top growth drivers, including connected TV, omnichannel attribution, and in-store retail media