Utilizing measurement to manage your cross-screen investments
Seize new opportunities to reach individuals on the right screen at the right time
Technology is giving consumers new ways to view TV content beyond their living room antenna, and it’s providing a plethora of data for brands to activate. However, marketers face the uncertainty of moving massive investments away from industry agreed-upon standards without a clear understanding of new metrics and cross-screen viewership. Not to mention the historical benchmarks to guide those investment decisions.
Check out this e-book to learn:
The top four challenges facing the TV ecosystem right now
Cross-screen measurement strategies and the five steps you can take today to set yourself up for success
How to balance linear TV with CTV/OTT buys using the right data
Why custom audiences can be your competitive advantage