The Publisher Addressability Playbook
According to Digiday’s recent State of the Industry for Publishers report, 38% of publishers don’t have an identity solution that will work post-cookies. Without third-party cookies, data-driven marketing tactics that deliver better consumer experiences and greater effectiveness will no longer work. Now is the time to ensure you have an authentication strategy and identity solution in place to increase authenticated inventory, protect your revenue stream, and deliver exceptional and relevant visitor experiences.
Check out this playbook to learn:
- What led to the demise of third-party cookies
- What authentication is and the role it and first-party identifiers play in re-architecting the advertising ecosystem
- Six proven strategies, tactics, and best practices to garner new authentications