E-Book

Addressability in a Cookieless World
Reestablishing Trust in the Ecosystem

Learn what must come next for digital advertising beyond cookies

The inevitable is upon the digital advertising ecosystem with the end of third-party cookies. The clock is ticking for brands, publishers, and platforms to come together to find solutions rooted in transparency and trust.

Plus case studies from organizations that have embraced this new world.

Check out this e-book to learn:

Why cookies contribute to lack of trust and why they were never sustainable
The role authentication and first-party identifiers play in re-architecting the data supply chain
The five guiding principles and why they are required for this new system
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