2021/22 Upfront Playbook

How to use data to plan, target, and measure cross-screen TV
Combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93 billion by 2025, from just under $80 billion this year. All of that growth will come from CTV ad spending.

Identity. Audiences. Measurement. Media owners and advertisers who come to the negotiating table with these three data-driven, cross-screen elements will win during the Upfronts and beyond.

Download this playbook to learn:

  • The TV industry’s most recent trends
  • The top three Upfront strategies for maximum ROI
  • What’s on our checklist for TV advertising success in 2021