Playbook

2021/22 Upfront Playbook

How to use data to plan, target, and measure cross-screen TV

Identity. Audiences. Measurement. Media owners and advertisers who come to the negotiating table with these three data-driven, cross-screen elements will win during the Upfronts and beyond. 

Download this playbook to learn:

The TV industry’s most recent trends
The top three Upfront strategies for maximum ROI
What’s on our checklist for TV advertising success in 2021
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