How to use data to plan, target, and measure cross-screen TV
Identity. Audiences. Measurement. Media owners and advertisers who come to the negotiating table with these three data-driven, cross-screen elements will win during the Upfronts and beyond.
Download this playbook to learn:
The TV industry’s most recent trends
The top three Upfront strategies for maximum ROI
What’s on our checklist for TV advertising success in 2021