Home repair service provider leveraged LiveRamp Data Store audiences for more accurate targeting and conversions
Over one in every five digital advertising dollars flows through Facebook. But digital marketers who rely on Facebook’s native targeting capabilities alone do not generate the greatest possible impact for each dollar spent. Savvy brands and their agency partners build high-performance Facebook campaigns by leveraging third-party data to ensure even more accurate targeting and therefore higher conversion rates.
Read this case study to find out:
How HomeServe USA and Garfield Group drove over 9K entries for their home renovation sweepstakes
How they leveraged LiveRamp’s unique Facebook integration to reach new high-value audiences
Increased marketing budget efficiency by 5%
The dramatic results of refining the campaign audience with data sourced from LiveRamp Data Store