Research

Advanced ABM Programs Require Advanced B2B Measurement Solutions

Why ABM platforms alone may not prove the full value of your advanced ABM program.

LiveRamp recently commissioned Forrester Consulting to evaluate different approaches to account-based marketing (ABM) campaign measurement.

Read the study to see why:

  • Only 46% of marketers using an ABM platform for measurement say they can demonstrate a strong ROI
  • 71% of those using a B2B marketing measurement solution are seeing strong ROI
  • 50% of marketers who have invested in a B2B marketing measurement solution plan to dial up investments in the next year
Our measurement solution allows us to start showing our stakeholders what this might look like for the company.”
Head of demand marketing, financial services technology startup
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